Join us for our first in a series of three Distinguished Professorial Lectures!
If there’s a goal that everyone remembers: Social memory, Canada and competitive advantage by Dr. Bill Foster
Have you ever wondered why many Canadians think of the Timbit as a national symbol, while those south of border give us a quizzical look when we refer to them as such? And why is it that The Tragically Hip is revered as the quintessential Canadian band while never quite achieving a similar level of success around the world? Dr. Bill Foster’s lecture will discuss how Canadian organizations and groups strategically position themselves by reaching back into the past to create and build strong relationships amongst customers and fans alike. Join us for an enlightening evening that will leave you thinking about more than whether your donut should be glazed or dipped the next time you’re in that drive-through line.
7pm Thursday, October 13th 2016
Mayer Family Community Hall
Performing Arts Centre, Augustana Campus
Check out the poster below for details, and watch out for the next two lectures in the series!